• Feedmate

    Unique Technology

    This technology has now successfully been transferred across for the benefit of animal health.

  • Feedmate

    A Targeted Approach

    Feed-Mate® technology targets associated production costs thorough herd health to improve profitability.

  • Feedmate

    Delivering Nutrients

    Through encapulation of essential nutrients Feed-Mate® efficiently delivers these nutrients directly to the cellular level where they are needed.

What is it?


Feed-Mate® is a new unique feed additive for the dairy sector. This additive can be added into compound feed at point of manufacture for easy inclusion in to the ration.

It is based on ground breaking technology from the human pharmaceutical sector. This technology has now successfully been transferred across for the benefit of animal health.

This targeted approach increases the amount of these nutrients that can be utilised. This not only reduces waste of nutrients in the system but combats specific issues by getting the correct nutrients to where they are needed to carry out their role.


What does it do?

Although the application of this new technology could be widely used, the incorporation of TPM in Feed-Mate® is focused on improving the health and performance of Dairy Cows.

The balance of profitability in the dairy industry is based on fine margins and so costs have to be as low as possible while pushing production to be viable. Many of these costs come down to cow health and by ensuring that the animal is healthy not only improves yield performance but associated expenditure tumbles.

What does it do?

Dry/Transition Period – Underpinning of Health

The foundation of getting herd health at its optimum starts with the dry/transition cows. At this stage health implications are knocked on all the way through the lactation period as well as on to the calf.

Simply getting the right nutrients means that she can provide for the calf growth, colostrum/first milk and her own immune system and hormone production. This will reduce associated calving ailments and allow them to re-join the milking herd better able to handle the stresses of production.


Performance of fertility in the UK dairy herds has been declining over the last couple of decades. With the average calving interval at 425 days it is far off that of the target of 365 days with only 40-42% holding to first service (AHDB Dairy).

Poor fertility is the single biggest reason for culling, combining this with associated costs and losses it totals an average of £250 per cow (AHDB Dairy). Trials of Feed-Mate® have shown improvements of 42% to those that held to 1st service and leading onto a 35% improvement on the second service (Fig 2).


Mastitis as the most common infectious disease in dairy herds is costing the UK dairy industry £200 million a year (NAIS, 2015). With 20% of milk samples showing high levels of SCC (>200,000 cells/ml) and 30-70 treatments per 100 (NMR, 2014) cows kerbing these levels is a must to improve profitability.

Trials in over 10,000 cows have shown an average reduction of 23% of the SCC (Fig 2). These trials were carried out in situations where the SCC level were from a starting point of herds with 130 – 220,000 showing that even in low SCC cases that feeding Feed-Mate® is achievable. An example of this is one Australian herd that has dropped its average from 139,000 to 93,000. This has led to a new milk solids contract gaining bonuses to keep to a guaranteed SCC below 100,000.


Keeping the animal’s immunity level at its optimum allows them to better deal with day to day stresses. This means that they are better equipped to deal with metabolic disorders and improve recovery times reducing knock on cost implications.

Improving immunity levels is also essential to combat the increasing pressure on reducing antibiotic use within the food chain. Processors are starting to focus in on antibiotic use more than ever with targeted treatment strategies included in assurance schemes.

The immune system relies heavily on micro nutrients and so ensuring that a consistent supply to cope with the level of production is crucial. With Feed-Mate® delivering concentrated anti-oxidants to the animal, trials have shown a reduction in antibiotic treatments.

Heat Stress

Although the UK is not usually associated with heat stress, high humidity levels combined with relatively low temperatures put cows into stress conditions. The prevalence increases with higher production and housed animals. Temperatures as low as 21°c with high humidity has shown heat stress effects the majority of a herd (Farmers Weekly, 2014).

Losses of production come from a reduction in dry matter intake and increase in acidosis with yield reductions of up to 20%. Fertility dramatically reduces up to 40-50% (The Cattle Site) and an increase in lameness due to standing times.

Cows under heat stress have been shown to have a reduced anti-oxidant status. Feed-Mate® components will help to overcome this shortfall as well as supplying a direct source of Beta-Carotene shown to improve yield (Ondarza et al, 2009) and fertility (DCRD) at times of heat stress.

Culling Rates

The culling strategy is vital in the management of a profitable herd. Culling should be due to herd improvement and not involuntary. Forced culling damages the bottom line with having to include costs of associated heifer rearing and often loss in yield. Mastitis, fertility and lameness as an average across the UK contribute to over 50% of culling motives (Fig 1. AHDB Dairy). Including other disorders on top of this shows the majority of cows are culled for what could be considered as involuntary reasons. If we can reduce culling for these causes then herds can be pushed for other genetic potential and costs reduced.

As Feed-Mate® is designed to improve the health status of the animal and has shown to reduce metabolic incidences and improve fertility, it can be used as a tool to improve over all longevity and give more flexible management options on culling.

Reasons for Culling

Figure 1.

Reasons for Culling

How does it work?

How does it work?

Natural Barriers

Barriers are essential in biological systems in order to keep, where possible, un-desirable components from causing damage to tissues and cells. This does mean however that components that we need to get into the tissues or cells need to get through these barriers. This is not always simple.

Many components need to go through an active transport system that requires energy and in some cases the correct binding of nutrients to go through the barriers. This often leads to limited through put of beneficial nutrients to where they are needed.

The TPM constituent of Feed-Mate® is a pre-constructed building block of the cell wall barrier known as a phospholipid. It is chains of these phospholipids that create cell walls.

Efficient Anti-Oxidant Membrane Replacement

TPM as a phospholipid works as a concentrated anti-oxidant as it is pre-built in the integral form that the cell needs. In normal conditions the body would have to construct this molecule by combining components that are often limited, leading to waste in the system and shortage of anti-oxidants.

Delivering nutrients

When TPM is mixed it creates its own membrane wall forming its own mini cells known as liposomes. As these mini cells are formed they encapsulate selenium and beta-carotene to form Feed-Mate®.

Because TPM is in the integral form of the cell wall it means that it can amalgamate directly into the target cell wall.

When the liposomes amalgamate with a cell wall they drag the wrapped up selenium and beta-carotene through the cell wall, depositing these nutrients directly into the cell. This is known as passive transport. As these nutrients are delivered directly to the cell they skip having to go through active transport and so take out the inefficiencies and losses. This has shown an improvement of nutrient response by up to six times.

About Feedmate


Feed-Mate is manufactured under licence for the UK and Irish market by B2B Nutrition, the trade arm of the Denis Brinicombe Group.

Originating in Australia under the Udder-Mate brand it has been made available on a global basis by Integrated Animal Health (IAH) and is a feed additive that is taking the worldwide dairy industry by storm.

Working with recognised research institutes such as Kansas State University and the Northwest Missouri State University in the USA, Feed-Mate has been extensively trialled in over more than 20,000 dairy cows with some outstanding results as shown in figures 2-4.

Primarily sold as an additive to progressive feed manufacturers, Feed-Mate has particular application in compound feeds although it can be incorporated also into minerals and TMR packs for feeding from the early transition period and throughout lactation.


UK trials are now underway and Feed-Mate is also being used on a selected number of commercial dairy units in order to gather data and confirm efficacy in the UK and Irish dairy herd. It will be go on commercial sale in summer 2016 with a planned awareness campaign throughout the feed industry.

The rollout campaign will also see a series of farmer meetings held throughout the territory where the Feed-Mate story will be explained and commercial units will be offered the opportunity to share in its success.

Comparison to Holding Service

Figure 2.

Comparison to Holding Service
Feed-Mate® showed an improvement of holding to 1st service of 42% and 35% of second service

SCC results over a year

Figure 3.

SCC results over a year
An average reduction from 138,000 to 93,000 cells/ml. This is particularly shown at the high risk time of summer in Australia. 32% Reduction.

SCC results of inlusion of Feedmate®

Figure 4.

SCC results of inclusion of Feedmate
Results show and average drop of SCC of 23%.

Register your interest


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If you are a feed merchant / supplier and you would like to register with Feedmate then click the button below.

Contact Us

B2B Nutrition

Telephone: 01363 775115
Email: enquires@brinicombe.co.uk
Fax: 01363 772114

Fordton Industrial Estate, Crediton, Devon EX17 3BZ

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B2B Nutrition

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